问题: 作业翻译!!谢谢!
哪位好心人帮我翻译一下作业啊!!!
谢谢谢谢!!!
find two stores both selling similar merchandise categories but to two very different market segments.
you should design an evaluation instrument that could be used for both stores .this instrument should be designed to be used by an unobstrusive observer visiting the store.NO DIRECT CONTACT should be made with the store manager,the floor staff,or the store customers-you don't have ethical approval for this. you are to conduct a mystery shopping exercise in each store recording your observations on your evaluation instrument.provide a justification for the items you have decided to observe.
with the information garthered during the mystery shopping trips,compare the two stores by evaluating the store layout ,design and visual merchandising techniques used .you should provide an objective evaluation of how each of these stores uses the store layout and design strategically to appeal to their particular target market your evaluation of the store layout for each store should identify the differences in each firm's pricig ,promotion ,and product strategies.
your evaluations should be justified through the integration of theoretical principles(minimum 10 references)
解答:
找到两个店都出售类似商品类别,但有两个非常不同的细分市场.
你应该设计一种评价工具,可用于两种店铺.本文应设计为用一个跻身观察员参观store.no直接接触,应与店长,员工楼,或存放客户你没有道德的认可.你是进行一个谜购物行使每家商店记录你的意见对你的评价instrument.provide理由项目你们已经决定要遵守.
与信息集聚在神秘购物行程,两相比较,商店评价店面布局,设计和视觉营销手法.你应该提供一个客观的评价如何,每年这些店使用店面布局和设计策略,以迎合其特定目标市场评价你的店面布置,为每家商店应该找出差异,每个公司的pricig ,推广和产品策略.
你的评价应该通过合理的整合理论原则(最低10参考)
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