绪4
品牌的价值无庸质疑。然而“品牌制造”的经历，却是惊心动魄的。如何在纷繁的市场中，寻找出新的机会？如何在芸芸的品牌众生中脱颖而出？如何让品牌捕获住消费者的灵魂？如何让一个陈旧的品牌焕然一新，让人眼前一亮？如何让品牌更聪明的，与每一天都更成熟且永不满足的消费者作好朋友？“品牌制造”的问题纷至沓来，就算是深谋远虑的你，也未免会感到迷局重重。
绪5
我们很愿意与你一道，去解决这些品牌难题，分享你成功的喜悦。为什么？因为这是我们这个行业所赋予我们的使命。我们认为，在短期内帮助我们的客户实现产品销售的跃升，并在同时营造出魅力四射的长期品牌价值，是我们理所当然的任务。我们很愿意贡献自己的力量，与你一同去创现未来。投身于这种生活，我们感到激情澎湃，趣味无穷，让我们乐此不疲。

体系1
将具有洞察力的策略与突破性的创意，天衣无缝地熔结在一起，再发展为创意出色且高度灵活的广告作品，使其适用于各种媒介，从而利用品牌和消费者的每一次接触，传播一致的品牌形象。这就是“全方位品牌工程”运作的精要所在。

体系2
针对品牌所面对的错综复杂的市场竞争环境，在检索品牌资产的基础上，辅助以必要的定性/定量的消费信息，充分运用逻辑分析思维的敏锐感验，实现对目标消费者内心的洞察，从而制定出极具穿透力的品牌行销策略。消费者洞察将广告传播与消费者的内心需求紧密的联结在一起，让我们能清晰呈现策略的核心内涵。这是就“品牌洞悉”（BRAND INSIGHT，即B.I.）。
体系3
品牌需要稳定的核心理念，这些隐藏在品牌传播背后的核心理念，是品牌个性魅力的泉源。消费者通过与品牌多样化传播形式的接触，感验到它的存在，使他们乐于与品牌持续沟通，从而产生品牌忠诚，让品牌驻入消费者们的灵魂，使品牌个性清晰在消费者脑海呈现。我们将通过对产品利益、品牌个性、企业理念、功能差异四个方面分析，把它聚合出来。这就是“品牌焦点”（BRAND FOCUS，即B.F.）
体系4
消费者与品牌广泛接触的，实际是品牌价值所外化出来的创意形象，让消费者在接触品牌的各个环节中，都产生出兴奋体验。品牌创意形象是实在而具体的让消费者通过不同形式接触到的创意内容。这些极具价值的多样化的创意，是由同样需要极为单纯的创意概念而来，我们称它为“品牌概念”（BRAND CONCEPT，即B.C.）。我们需要用一段生动、扼要而有富有创意弹性语言把它描述出来，由此，我们就能产生无穷无尽的品牌创意，在外在千变万化的创意上实现形象的凝聚力。
体系5
品牌还需要高效且具有创造性的整合沟通方案。这个品牌沟通方案不仅指制定媒介计划或媒介购买，传播执行创意也熔贯在其中。把品牌特质与各种媒质及传播手段进行创意性结合，能让品牌在不同特定媒质和传播手段中更充分突显，让品牌与消费者的沟通更具创意和互动性，使品牌鲜活生动，呼之欲出。我们称它为“品牌互动沟通计划”（BRAND INTERACTIVE COMMUNICATION PLAN，即B.I.C.P）。

绪4
品牌的价值无庸质疑。然而“品牌制造”的经历，却是惊心动魄的。如何在纷繁的市场中，寻找出新的机会？如何在芸芸的品牌众生中脱颖而出？如何让品牌捕获住消费者的灵魂？如何让一个陈旧的品牌焕然一新，让人眼前一亮？如何让品牌更聪明的，与每一天都更成熟且永不满足的消费者作好朋友？“品牌制造”的问题纷至沓来，就算是深谋远虑的你，也未免会感到迷局重重。
Prologue 4
The value of brand is undoutable.However,every Brand-building story is full of twists and turns before making a well-known brand.How to seek new oppotunities in a complicated situation? How to make a brand distinguished among numerous ones? How to create an alluring,or inviting brand? How to refurbish the image of an old brand to give an eye-catching effect?How to affliate a brand cleverly and closely to the more mature consumers,whose growing demand may be never fully met? The problems on "Brand-building" are keeping pouring in.Even you are deliberate enough to plan far ahead,you may get baffled at the complexity of these problems.
绪5
我们很愿意与你一道，去解决这些品牌难题，分享你成功的喜悦。为什么？因为这是我们这个行业所赋予我们的使命。我们认为，在短期内帮助我们的客户实现产品销售的跃升，并在同时营造出魅力四射的长期品牌价值，是我们理所当然的任务。我们很愿意贡献自己的力量，与你一同去创现未来。投身于这种生活，我们感到激情澎湃，趣味无穷，让我们乐此不疲。
Prologue 5
We are willing to join you in the solving of the problems above and share your pleasure of success,for it is the duty calls of our business.We consider it our duty-bound to assist the customers in vying for a sharp sale growth while creating a long-term,charismatic brand value.We are also willing to contribute in your dream for the future.It is such a exciting and interesting cause that we feel great delight and never get tired of it.
体系1
将具有洞察力的策略与突破性的创意，天衣无缝地熔结在一起，再发展为创意出色且高度灵活的广告作品，使其适用于各种媒介，从而利用品牌和消费者的每一次接触，传播一致的品牌形象。这就是“全方位品牌工程”运作的精要所在。
System 1
The essence of the"all-around brand project" lies in insightful strategy seamlessly knited with the breakthrough creativity.Highly imaginative and flexible ads are then developed to be meet the demands of all sorts of media to present a consistent brand image during every contact between the brand and its consumers.
体系2
针对品牌所面对的错综复杂的市场竞争环境，在检索品牌资产的基础上，辅助以必要的定性/定量的消费信息，充分运用逻辑分析思维的敏锐感验，实现对目标消费者内心的洞察，从而制定出极具穿透力的品牌行销策略。消费者洞察将广告传播与消费者的内心需求紧密的联结在一起，让我们能清晰呈现策略的核心内涵。这是就“品牌洞悉”（BRAND INSIGHT，即B.I.）。
System 2
The brand insight (known as B.I.)is based on the thorough examination of the brand asset.Quantitative and qualitative consume information, as well as keen perception derived from logical analysis are essential during the insight of target consumers to designate extremely intrusive brand marketing strategies in the complicate situation.The brand insight helps to link together the propagation of advertisements firmly with the innate demands of the consumers so that we are able to outline the intrinsic connotation of the strategy.
体系3
品牌需要稳定的核心理念，这些隐藏在品牌传播背后的核心理念，是品牌个性魅力的泉源。消费者通过与品牌多样化传播形式的接触，感验到它的存在，使他们乐于与品牌持续沟通，从而产生品牌忠诚，让品牌驻入消费者们的灵魂，使品牌个性清晰在消费者脑海呈现。我们将通过对产品利益、品牌个性、企业理念、功能差异四个方面分析，把它聚合出来。这就是“品牌焦点”（BRAND FOCUS，即B.F.）
System 3
A stable brand needs stable core value.The propagation process underlies the core value that serves as the charismatic source of certain brands.The existence of core value can be reached through the consumer's contact with the diversified propagations,which promote the consistent communications until the brand loyalty comes into being.Under this kind of loyalty the character of the brand has already leave a deep impression on the mind of consumers.We shall now carry out the analysis through four aspects,namely,the product benefits,the character of the brand,the corporate missions and the functional differences.We summarize it as the "brand focus"(known as B.F.）
体系4
消费者与品牌广泛接触的，实际是品牌价值所外化出来的创意形象，让消费者在接触品牌的各个环节中，都产生出兴奋体验。品牌创意形象是实在而具体的让消费者通过不同形式接触到的创意内容。这些极具价值的多样化的创意，是由同样需要极为单纯的创意概念而来，我们称它为“品牌概念”（BRAND CONCEPT，即B.C.）。我们需要用一段生动、扼要而有富有创意弹性语言把它描述出来，由此，我们就能产生无穷无尽的品牌创意，在外在千变万化的创意上实现形象的凝聚力。
System 4
During the contact between the consumers and brands it is actually the exteriorized images of brand value that arouse an exciting experimence that correlates with every contacts with aspects of the brand.The image ought to be concrete and specific creativity that
may be perceived by the consumers through different channels.However,the diversified,valueable creativity are derived from single-minded creative concepts that we call "the brand concept"(known as B.C.）.We need to describe it in language that is vivid,concise,creative yet dynamic.Thus we may be able to develop unlimited brand creative ideas and create a cohesive image out of the ever changing ones.
体系5
品牌还需要高效且具有创造性的整合沟通方案。这个品牌沟通方案不仅指制定媒介计划或媒介购买，传播执行创意也熔贯在其中。把品牌特质与各种媒质及传播手段进行创意性结合，能让品牌在不同特定媒质和传播手段中更充分突显，让品牌与消费者的沟通更具创意和互动性，使品牌鲜活生动，呼之欲出。我们称它为“品牌互动沟通计划”（BRAND INTERACTIVE COMMUNICATION PLAN，即B.I.C.P）。
System 5
A highly efficent and creative integrated communication plan is also needed. The plan includes not only media plans and media purchase but also the executive propagation.When the character of the brand is combined with sorts of media and propagation methods,the latter are expected to give prominence to the brand.The plan is named"brand interactive communication plan"by us(known as B.I.C.P）.It serves to enable a more creative and interactive communication between the consumers and brands to make the brand image vividly portrayed.


谢谢“中国过路人”的指点！已经修改了。希望以后常来指教，这里太需要您这样的高人了。