PERLINA
Perlina entered the handbag market 15 years ago, filling a then-unique void in the marketplace: quality leather handbags with numerous compartments at middle price range,rounding out the surplus of expensive leather handbags or inexpensive versions that just looked like leather.Today,company has grown to include more than 200 styles of its signature leather handbags—still with plenty of compartments,and sold at retail prices of approximately $150.It is carried in department stores such as Nordstom,Marshall Field's,Dillard's,Carson Pirie Scott,Proffitt's and Belk, plus a multitude of specialty nationwide.
What's new for Perlina is color. Along with traditional collection of about 14 to 20 styles, the company has broadened its horizons with a bright, bold palette.At the same time ,it has added two divisions: the lower-priced, trend-driven Paola; and Made in Italy, A luxury collection—making Perlina a true one-stop shopping resource. Since consumers demand constant newness in handbags, Perlina is concentrating on variation, rather than replenishment.
Besides its diverse assortment of product ,what makes Perlina stand out at retail? "we adapt trends to our brand, rather than adapting our brand to trends."says co-founder and president Cezar Mizrahi,who oversees the company with his brother Roger. One example of this, he explains, is the abundance of color in Perlina's signiture collection.At the same time,he claims,"We also start trends,such as we did with hardware details and compartments. We were one of the very first companies to offer either of these elements when we started."Above all, says Cezar,"we offer a salable product at a reasonable price, Which has gained us a loyal following.And we fully guarantee the quality of each product."
For spring, Perlina's signature collection features vibrant colors such as orange,green, yellow and fuchsia, along with handstitching, bold buckles and sleek zippers. Paola incorporates leather styles from pebblegrain to distressed, with smaller, trendy silhouettes and embellishments. Made in Italy offers elegant touches such as Kelly-inspired silhouettes, tassel hardware and unexpected colors and materials(such as pink python).This season, the collections will feature five new colors including metallics,plus chic geometric hardware.Wholesale prices average $85 for Perlina,$55 for paola and $100 for Made in Italy.
Perlina has also opened its own store at the Roosevelt Field Mall in the New York suburb of Long Island,and plans to open more in the future. what else lies ahead? In addition to its watch collection, for which the the leather watchbands complement Perlina's handbag colors, the company is also considering the addition of jewelry,scarves, sunglasses and footwear.

波利娜
波利娜品牌于15年前进入手袋市场，凭借中档价格，内有多个隔层的优质皮手袋，在充斥市场的昂贵皮手袋和价格低廉的仿皮手袋中脱颖而出。今天，公司已开发了超过200款标明为波利娜品牌的皮手袋，内部仍有多个隔层，零售价约150美元左右。在诺茨罗姆、马歇尔广场、狄乐、卡森-蓓丽-司各特、普罗菲特、贝尔克以及全国范围内的多家专卖店有售。

波利娜的新意在于花色品种，除了传统的14到20种款式以外，公司明智而大胆地推出五光十色的新品种。同时增加了两个新的系列，一是价位偏低、紧跟时尚的“葆拉”系列，另一种是精选豪华“意大利制造”系列。这些举措使波利娜实现了真正意义上的一站式采购。考虑到消费者在手袋方面追求的是永无止境的新意，波利娜致力于革新求变，而不是有限改良。除了产品的种类繁多，还有哪些因素使得波利娜在零售业领域一枝独秀呢？公司的创立者之一，现与其兄弟罗杰一起监管公司事务的经理塞萨尔·米兹拉伊说：“我们更多地是让品牌来左右时尚潮流，而不是让时尚潮流来左右我们的品牌”，例如波利娜的签名收藏版就具有众多的花色品种，同时他称：“我们也会发起时尚潮流，例如我们在金属化细节处理和内部隔层的处理上就证明了这一点，我们是最先在产品中加入上述因素的公司之一。”塞萨尔说：“最重要的是，我们的产品价位合理，赢得了一批忠实消费者的支持，同时确保每件产品的质量。”

波利娜于春季发售的签名收藏版特点是色彩亮丽，产品包括橙、绿、黄、洋红等色彩，并带有手工缝上去的，显眼的扣子以及光滑的拉链。"葆拉”系列包括半粒面到光面的各种款式，上有时尚的剪影和装剪影饰物。“意大利制造”系列有着精致的剪影剪影，带穗的金属饰物，从色彩到材质都很独特（例如粉红色蟒皮），收藏版系列
将在春季推出5种花色，附带有几何形状的金属饰物。波利娜产品的批发价为85美元，"葆拉”系列为55美元，意大利制造”系列为100美元。

波利娜还在纽约郊区长岛的罗斯福庄园商场开设了自己的专卖店，并拟在未来开设更多的专卖店。波利娜还打算向哪些方向发展呢？可能会从事手表系列的经营，因为皮制的表带可弥补波利娜手袋花色的不足。公司同时还考虑珠宝、围巾、太阳镜、鞋袜方面的经营。