1.Through a case study of Nike,Inc.---a company that has come to symbolize both the benebits and the risks inherent in globalization--this paper examines the various difficulties and complexities companies face as they seek to balance both company performance and good coporate citizenship in today's global world.

2.This paper is divides into three parts. First, it examines currebt debates over the basic conception of corporate citizenship. Second, it analyzes the evolution of Nike's global strategies, illustrating how this particlar company has redefined its understanding of corporate citizenship in the light of the challenges and oppotunities it has faced. This paper concludes by pondering the more general lessons this case study may have for management education and business strategy in the duture。

1.通过耐克公司---一家在全球化中成为利益与内在风险象征的公司---的个案研究,本文对在今天全球化的世界中,公司在寻求业绩和优秀的企业公民形象时所面临的各种困难和复杂性进行了分析.
2.本文分为三个部分.首先,对关于企业公民基本概念的争论进行了分析.其次,分析了耐克公司全球化策略和演变,并举例说明了这个特殊的公司如何根据它所面对的挑战和机遇,来重新定义对企业公民含义的理解.本文依据对这一个案研究综合经验的考虑,对在未来可能产生的管理教育和经营战略作出结论.