随着我国企业参与国际竞争越加频繁，以及国内政府、公众对环保的重视，逆向物流领域的研究不断深入。本文通过对逆向物流定义的理解分析，进而对电子商务（主要是指B2C市场）开展逆向物流所要注意的几个要点进行探讨，以便可以更好地开展电子商务逆向物流。

随着我国企业参与国际竞争越加频繁，以及国内政府、公众对环保的重视，逆向物流领域的研究不断深入。本文通过对逆向物流定义的理解分析，进而对电子商务（主要是指B2C市场）开展逆向物流所要注意的几个要点进行探讨，以便可以更好地开展电子商务逆向物流。

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Participates in the international competition along with our country enterprise all the more frequent, as well as the domestic government, the public the environmental protection the value, the reversion flow the domain the research to be unceasingly thorough. This article through flows the definition to the reversion the understanding analysis, then (mainly is refers to the B2C market) to the electronic commerce to develop several main points which the reversion flows must pay attention to carry on the discussion, in order to may develop the electronic commerce reversion class well.